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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
by Scott Lewis In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding...
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Why Brexit Will Affect The Future Of Global Business Marketing
by Nikita Kozin The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. Creating uncertainty in world financial...
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Are Your Buyer Personas Data Overkill?
Information Overload by Jenny Chisnell As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent....
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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms...
Confusion by Adam Gale In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer...
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Why Context Is More Important Than Content In Marketing
Workspace by Universal Icons The transformation to a digital economy has shifted behaviors considerably in the past decade. Meaning marketers today must account for how to adapt to behavioral shifts...
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Rethinking Market Strategy In A Digital Economy
by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For...
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Rethinking Buyer Personas In An Era Of Digital Transformation
Illustration by Louis Prado In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally...
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3 Forces Shaping The Future Of B2B Marketing
Illustration by Gregor Cresnar (This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions...
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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B
Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences The past year of 2020 into 2021 will be looked at as one of the more...
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Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New...
B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they,...
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